Today on the FSB Associates blog, Ken Ishii explains why social media is so important to authors today.
If you think e-mail marketing is the only “social media” activity you need, think again. More people are using social networks for news and networking, rather than checking emails, Ishii reports.
These few graphs from Social Networking Your Brand explain it brilliantly:
Social media gives sellers, in this case authors, an unprecedented opportunity to connect sympathetically with fans and newcomers alike. Networks like Facebook, Twitter, and Tumblr offer previously unavailable access to reader likes and dislikes and, most importantly, give rise to formations of meaningful relationships with like-minded communities.
If you’re new to social media, you might find the weight of information daunting at first. On or offline, balancing relationships with people is never an easy task. Like forging a friendship in the physical world, getting people to open up to you takes time and nurturing. If you’re introduced to an established circle of acquaintances however, your road to success becomes a much smoother ride. Like in any relationship, the bottom line is trust. Your reputation is gold. Without it you’ll be in a virtual room talking to yourself and the four sides of your screen.