I’ve always been a huge proponent of self publishing.
Years ago, self publishing wasn’t easy. Many authors ended up with boxes of books gathering dust in their garages. They wrote the books and paid to publish, but they had a hard time finding buyers for them.
With the explosion of the Internet and social media, the publishing landscape has changed. We have Print On Demand technology that cuts out warehouse costs and cuts down on print costs. We have blogs, podcasts, social networks and online bookstores to sell our stories.
What authors still need is the same thing they needed 20 years ago: The determination to SELL.
One factor I see in many struggling authors is the lackluster enthusiasm for sales. They don’t want to market for a variety of reasons: It takes time from writing; they don’t like it; they don’t want to do it; they don’t know how to do it and don’t want to try.
To me, this is ridiculous. The author is the best salesperson for their novels. Authors are passionate about their projects – they’d have to be to put up with the grind of the publishing industry. They know the stories intimately, can connect to them in a way that generates amazing enthusiasm – an enthusiasm that carries over when talks to people about it.
Though die-hard fans are excellent salespeople, too, authors cannot rely on them completely to sell. Authors MUST be out there, with a Web site, blog and social media presence. In today’s tough publishing market, it doesn’t matter if you have a major publisher or publish on your own, you MUST be out there.
Don’t like marketing? Let me share the wisdom of one of my coworkers, when I was whining about a design assignment a few years ago:
Suck it up, cupcake.
I laughed for several minutes after she said this to me (partially in jest) and I never forgot it. It’s a fun phrase I use to get my butt in gear. Whenever I have something I don’t want to do, I tell myself to suck it up – then I get some Ghirardelli chocolates and get to it. (Sometimes, I bake cupcakes in the spirit of it.)
The Authonomy blog has some terrific stories of authors who did it on their own. Through sheer grit, they created their own writing success.
Be sure to check out the post.
What are your own stories of success? When do you get out the cupcakes?0