Authors who are trying to establish their expert credentials may want to check out Sourceables. This new site allows authors – and others – to set up accounts to showcase their expertise. Today Sourceables proprietor Rob Nissen talks about the benefits of the site.
Tell us about your new site, Sourceables.
Sourceables is an online community of authors and experts who are sharing their knowledge and insights in order to connect and communicate with the media and one another.
The purpose of Sourceables is to provide a platform to share your expertise, viewpoints, stories, and experiences so that members of the media can search for and connect with the right sources they need for the stories they are writing, their websites or blogs, or the shows they produce. Sourceables helps position authors as credible sources by demonstrating what they know, why they know it, and how well they can communicate their thoughts and ideas on today’s news, topics, and trends.
This online resource is for experts in many fields. How can Sourceables be a marketing resource for authors?
Every author — fiction or non-fiction — is either an expert or very knowledgeable about the subject matter they write about. With book reviews and book coverage shrinking in magazines and newspapers, it has never been more important to promote your work by being a valuable source for media. Having a well-written book isn’t enough to generate publicity. You also need to give media the insights and facts they need to help them write their stories or produce their programming. Sourceables gives authors the opportunity to share what they know while also providing the opportunity to offer links to their website, blog, news releases, book excerpts, and more.
What do Sourceables experts post and how often?
Anyone can post as little, or as often, as they like. Posts generally relate to what’s happening in the news, current developments or trends in the author’s field, or in some way adding insight into what’s happening in the world.
Posts can also include a link to a news item, blog post, or any initiative an author is involved with that helps explain their views or work. For instance, an author who has written a funny novel on dating or a relationship expert might want to comment on a New York Times story dealing with online dating services. Providing a link to that article in their post helps others better understand their position. They can also add tags to their posts to further highlight the topic(s) they are discussing and to make their posts that much easier to find via the real time search function.
Is the site a better fit for nonfiction authors than fiction authors?
Not necessarily. While posts on Sourceables are generally (but not always) related to news, current events, or trends, fiction authors can also find ways to discuss their work. For example, a novel set in a particular historical period or geographic region would have to have been well researched by the author. Likewise a fictionalized account of real events or people. Many of today’s thrillers are based on current events. Even an author of a love story or mystery can discuss their motivation, how they crafted their characters, or what they hope readers will take away from their work.
Who is the target audience of your site? How do you market Sourceables to them?
My audience is both the experts (sources) and the media. As a book publicist, I’ve always strived to find new ways to connect authors with media. Sourceables is a tool to make those connections by allowing authors to demonstrate their work and knowledge beyond their book and for media to find exactly the expert they need quickly and easily. And thanks to great blogs like this one, I hope more and more authors discover the site!
How does Sourceables compare to other sites like Authors and Experts?
Sourceables is completely free. There’s no charge at all to create and maintain your account or to post your comments. It is also specifically designed for authors and experts to share what they know beyond a short bio or book summary. That’s where the posts become invaluable to an author who is able to discuss current topics–especially those who can lend their insights to breaking news, stories, or trends that are making headlines. Sourceables also allows sources –and media — to follow one another and share links and comments. In addition to being a great resource for media looking for qualified experts, I also want it to become a community where people can share their ideas with one another and hopefully make some great new connections.
Can publicists post for their clients?
Yes, absolutely. As long as they follow the same guidelines for posting. I hope publicists will take advantage of what I see as a great new tool for promoting their clients.
What else can you add?
As a book publicist I’ve seen many changes during the last decade in the way books and authors are promoted. Today, everyone wants to know how they can use social media and online outlets to better promote their work. Sourceables is a new, social media tool for doing just that. But it’s also a tool that allows authors to share so much more of what they know in ways that can greatly improve their chances of being discovered by the media and by a community of fellow authors and experts. As I said above, I’m always looking for new ways to connect authors and media. Sourceables is a great, new avenue for authors in all genres to bring their work to a wider audience.0