Today I found an interesting post from David Hale of the Columbia Internet Marketing Examiner discussing his use of social media.
Hale also includes a laundry list of tips from other social media enthusiasts who are using the Internet to build an audience for themselves or their companies. Twitter, Facebook and LinkedIn are the three most popular mentioned by the users. A few are companies; many are individuals using it for business and personal use.
What is so cool is these folks are unafraid of social media. They dive in, work it, own it, and go to the bank with the results.
I work with many clients who refuse to even consider social media – even just a blog – because they do NOT want to give up control. They believe that sharing online is akin to becoming one with the evil MySpace. (No joke. There are STILL people out there who say “MySpace is evil.”)
It is difficult to overcome this mentality – especially in nonprofits, which believe they will lose time and money instead of gaining supports through this mostly free medium. I’m finally to the point that if a client comes to me asking questions, but tells me key phrases about the evils of the Internet, I know to move on immediately and not bother with them.
Of course, I had to learn this the hard way. I tried working for a publicly-funded entity that hired me to increase their social media presence and improve their publications, which were seriously in need of makeovers. On paper, the job looked sweet, and in the interview, they seemed gung ho about moving forward into this exciting new arena.
I got there and learned that they just wanted something that looked good on paper to hire a warm body. They had no desire or intention of becoming better than they were. They were quiet content with the status quo – and completely incensed when I suggested new venues to pursue.
It took a while to find an employer who understood the value of social media – and capitalized on it. But it did happen. It is terrific to see posts where business owners show their enthusiasm and savvy for some amazing virtual venues that could forever build a loyal group of fans or customers who become marketers for the company.0