ately, I've seen several blog posts from writers apologizing for not blogging more, not posting first thing in the morning, or doing their very best to make their blog a staple among readers.
When I see a post like this, I sense an uncertainty in the writer, a lack of confidence in their own abilities. Whether this is real or imagined, that perception is there, and I typically don't go back for another look.
Let's be clear about blogging: It is a marketing necessity, but it
should still be fun. When you start stressing yourself out about
posting to your blog, it no longer becomes fun. That attitude sucks the
joy write out of sharing tidbits about yourself, your work and your
life with your readers.
If you miss a day of posting, enjoy it, and the next time you write, tell your readers what you were doing. Don't apologize for having a life outside the virtual realm. Don't feel so tied to your blog that you feel guilty for doing something else.
One way to avoid guilt is to create reasonable blogging goals. These will be different for each individual, as we all have different responsibilities in our lives. If you are realistic in your goals, then you won't have the guilt because you will know your limits and set out to accommodate those from the beginning.
If daily blogging doesn't work for you, try three times a week. Many successful blogs only post on Mondays, Wednesdays and Fridays. Try a few different times of the week, and see what works best. When you find your rhythm, stick to it. You will find yourself in blog heaven, with no stress about posting, and you will be able to enjoy yourself while you write thoughts for all the world to see.0