Today, I found an interesting blog post about why book signings are not effective.
The author lists the following as reasons:
- Sales are short-lived
- Book stores don't market signings
- Books will be put on a back shelf – not a front table – after a signing
- Too much time and effort for little return
The author recommends festivals and book clubs as a venues for signings, and touches on the potential of virtual book tours for sales.
What do you think? Do signings work for you? Does it depend on the author, genre, location of signing?
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