I interview Sheila Clover English, CEO of Circle of Seven Productions about how to make a great book trailer. One thing English mentioned was the struggle to not only maintain great trailers, but evolve them so they do not become boring to today's every-changing visual society. I was thinking about this Monday night, wondering how trailers could become more hip and appealing to techno-savvy audiences.
My thoughts were put into form when I saw the trailer for Jason Starr's The Follower, now out in mass market paperback from St. Martin's. I read the book and loved it. The trailer does a great job of highlighting the stalker story without giving anything away. The creator uses the covers from both the first release and the new paperback, as well as live video – actors recreating scenes from the book. And while the fickle reader in me didn't exactly think the actors fit the roles, I though the use of active video – rather than passive photographs – gave the trailer a thrilling feel. For the first time, I didn't notice the length of the video. It is over two minutes long, and usually after 30 seconds I'm ready to search for something else.
Check it out and share your thoughts in the COMMENTS section.
Starr's book trailer – featured below – is one piece of his virtual tour at Book Addict today. Be sure to check out my Virtual Sitdown with the author at http://www.popsyndicate.com/books.0