Links are the bane of my existence. As a virtual book tour host, I receive documents with embedded links, links in parenthesis, in bold face type, surrounded by quotation marks… the list goes on and on.
First, ask your host how they want you to send hyperlinks. If they don't have a policy, make one of your own. When sending links to your VBT host, keep them consistent and easy-to-read. Here is one good way to send a link:
If you have several sites to share, do not put them in paragraph form. Share them as a list. For example:
Do NOT make your VBT host run out and find links for your posts. This is time-consuming and not at all fun. Plus, you know what you need links to. Your host may pick the wrong link, not realizing your intent until your post is already live.