Q: I'm about to launch my 5th book called How to Kick Your Customer Service Up A Notch: ANOTHER 101 Insider Tips and here are my questions:
1) What's the best way or place to post press releases (preferably free)
2) Where else can I send information on news, how to purchase, author info, etc.
3) I don't have a marketer for this particular book – and other than press releases and announcements to my subscribers of two newsletters I write, I'm open for suggestions
4) I sometimes do joint ventures where people mail to their lists.
Any suggestions are appreciated.
Rosanne D'Ausilio, Ph.D.
Consultant, Master Trainer, Coach, Best Selling Author
President, Human Technologies Global Inc
Wake Up Your Call Center: Humanize Your Interaction Hub in its 4th edition
Customer Service and The Human Experience
How to Kick Your Customer Service Up A Notch: 101 Insider Tips
Lay Your Cards on the Table: 52 Ways to Stack Your Personal Deck (includes 32 card deck)
PS Hot off the press How to Kick Your customer Service Up A Notch: 101 Insider Tips at http://www.customer-service-expert.com
A: Congratulations on the new book!
You have a wide target demographic. Managers in human resources, sales, call centers and more can benefit from your expertise. Be certain to target your news releases to these folks and the publications they read often. Better yet, send them a postcard with a catchy graphic – one that they will want to hang up in their office instead of File 13.
Also consider sending releases or promotional items to business groups, like the National Association of Women Business Owners, chambers of commerce, and local chapters of PRSA and HR groups. Bill yourself as a speaker. Offer tips and tricks, then offer your book for sale at the end. Don't hard sell them; give them enough information to tantalize them so they buy without prompting.
For news releases, you can use PRNewswire, PRLog.org, i-Newswire.com… the list goes on. Google and find a service you like and that fits your budget.When you see a national story on bad customer service, immediately bill yourself the expert that reporters can contact.
Involve yourself in social networks, like the Society for the Word of Mouth, and other business-related networks. Start a Facebook fan page – several businesses have them. Use Twitter to link to stories on customer service and offer a free tip each day on good customer service skills.
You mentioned that you sometimes work with others on mailing lists. This is always a great idea – especially if your activities dovetail. Also consider being a guest blogger at sites. Stockpile short columns you can easily post about your topic, and tweak as necessary for each site.